SEO Full Complete Guide: Everything you need to know about SEO

In this SEO full complete guide i will be answering most frequently asked questions it would be like a Q&A article, it will help you to better understand everything you need to know about SEO.

Search Engine Optimization (SEO) is very important to bring more users to your website from search engines. Many people start a website and want to start learning SEO, but they do not know where to start from, due to having less experience.

There are many things in SEO which everyone should know and there are also many such things which are not needed in SEO now. So today in this post we will learn the answers to some questions of SEO which every blogger should know.

What is SEO?

SEO: Search Engine Optimization, in simple words SEO can be define as a means or way of preparing your website or blog so that search engines can easily get content from your website and display it to other user who are searching for content that you have. With the help of correct SEO your site can be brought to the top in search.

Why do SEO?

The second question could be why do SEO. If you have a website, then you would definitely want whatever you have put on your site to appear on the search result. By doing SEO we help the search engines to understand the types of content we have in our site, when search engines are able to understand the types of content we have on our blog or website, that is when they would be able to take content from our website and display it on search engines to specific user that are searching for content that we have on our blg or website.

What is the use of SEO in Search Engine?

The answer to this is simple, you might have noticed that if you search for something on search engines, almost a thousands more or less different results will appear but only 10 results appear on the first page. Whenever someone searches for something, the search engine checks all the websites accordingly, and if the SEO of the site is done well then it is easy for the search engines to understand what is there in that page and it shows it in SERP (search Engine Result Page).

What are Penalties or Algorthm Updates?

SEO has some disadvantages along side with its advantages. What many people do is that due to having good knowledge of SEO, they rank their articles on search engine, but they are also users who use illegal method to rank their website or blog, it is wrong and it is called Black Hat SEO. Search Engines keep updating their algorithms to avoid such things, like Hummingbird and Penguins, whoever uses such black hat techniques, their site is put into search engine spam.

How many types of SEO are there?

SEO is mainly divided into 2 parts, On-Page SEO and Off-Page SEO.

On-Page SEO : This type of SEO refers to everything you do on your blog or website to make it more suitable for search engines to crawl your website or blog easily, for examples add html tags like H1, H2, H3, image alt, and lot more so that is on-page SEO.

Off-Page SEO : As the name implies this type of SEO refers to everything you do off or outside your blog or website to increase your visibility on search engine, for example getting backlinks, that is off-page SEO.

How many techniques are there for SEO?

There are 2 techniques for SEO ehich are listed below.

White Hat SEO : This technique of SEO refers to the correct way of doing SEO to get your website or blog into search engine, it is called White Hat SEO.

Black Hat SEO : using wrong methods and ways to manipulate the search engine into bring your blog or website into the search field is called Blank Hate SEO.

What is BackLink?

Backlink is when the link of your website is added to another website. Backlink is also of two types: Do-Follow or No-Follow.

What is Bad Backlink?

Bad backlinks are illegal way of putting or adding the link of our blog or website on other website to increase our website or blogs DA, PA, DR or ranking on search engines. 

What is Out Bound Link?

Out Bound Link is the link that we add on our site but it belongs to some other site. Meaning you go to some other website by clicking on it.

What is a Keyword?

Keyword is the word for which we want our website or blog to be displayed on search engine for, anytime any user search for such words. Whenever someone searches for that word on Google, our site will appear on SERP.

What should be the Keyword Density?

If we are writting an article on a keyword, and the keyword that appears in the article is more then the required percentage, that is what we call keyword density. The keyword should be only 2-3%, if it is more than that then there would be a problem.

What is Meta Tag?

Meta Tag is an HTML code which is only for search engines. With the help of Meta Tag, we tell the search engines how to display our pages and we give them restrictions on on pages they can display. In Meta Tag, we put Meta Title, Meta Keywords, Meta Description or Robot tags.

What is Bounce Rate?

When a visitor opens a site and then after sometime he leaves the site, that is measured by bounce rate. If someone is coming to a site and stays on the site for a long time then the bounce rate will be low. This helps in increasing the rank in search engine.

What is a Web Directory?

Web Directory is that website where there are links to many other websites, category wise.

What is Robot.txt?

This is just a text file that tells the search engine crawlers which pages of the site are to be indexed and which pages are not to be indexed on search engine.

What is a Sitemap?

Sitemap is a file with list containing links of all the pages and posts on a website, that file is called a sitemap. There are 2 types of sitemaps: .HTML Site Map and .XML SiteMap

HTML Site Map: If this page is in HTML then it is for the users of the website. In this the user can see the list of the complete pages of the website at one place on a single page.

XML Site Map: This is for the search engine, with it's help the search engine gets to know how many pages are there on the site and it becomes easy to index it.

How big should the title or description be?

The title should be of 50-68 words and the post description should be of 140-150 words, if you use more than this then it will not appear completely in the SERP.

How to make SEO friendly images?

If the search engine cannot read the image, then we have to do SEO of the image to tell the search engine what the image is of.

Image and SEO:

Remain the image in whichever warehouse or whichever image is there
reduce the size of the image
add alt description on your img tag

How to quickly index a post on Google

Whenever any post comes up in search and gets indexed, we have to submit the site map of our site.

If we post regularly, then gradually our post starts getting indexed quickly because the crawlers start coming to our site quickly.

You must submit your site map after adding your blog or website to Google Search Console, We can also get our posts indexed ourselves.

Google has released a new update, in which we can submit the URL of our post directly from the search page as well.

conclusion

I hope you liked this information about SEO and you will get answers to many of your questions in it. If you have any question related to SEO, then you can ask in the comment..